SoluGrowth is a leading South African Business Process Solutions company with global reach and depth of expertise across a range of industries and serves clients across the globe.
Brand Strategist – Pretoria
Description
We are looking for a Hire-to-Retire (H2R) Brand Strategist to help
us grow our reputation in the market and appeal to a larger HR audience.
This is a 12 month fixed term contract.
The H2R Brand Strategist’s responsibilities include analysing consumer insights, crafting plans for our creative team and developing guidelines to promote our H2R business unit across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry (BPO).
Ultimately,
you will ensure our brand message and tone are consistent across all online and
offline channels.
Knowledge
and experience in the Business Process Outsourcing (BPO), especially in
Payroll, EOR and HR industries will be advantageous.
Requirements
RESPONSIBILITIES
Gather
feedback from sales and analyse consumer behaviour to define our H2R business
unit positioning in the market.
- Craft our
differentiation strategy.
- Create
guidelines that define our company’s voice both online and offline
(including terminology and slogans).
- Brief our
creative team about marketing projects they’ll be working on (for example
eBooks, email campaigns and advertising banners).
- Conduct
competitive research to identify our strengths and weaknesses.
- Design
promotional campaigns for new products and markets.
- Develop a H2R
social media strategy.
- Assess the
performance of our advertising campaigns and events.
- Analyse H2R
market trends and identify new opportunities and challenges.
- Performs
internal H2R SWOT analysis.
- H2R lead idea
generation and brainstorming sessions.
- H2R brochure,
proposal, and presentation design.
QUALIFICATIONS & EXPERIENCE:
- Work experience
as a Brand Strategist or similar role in Marketing.
- Portfolio of
brand-building projects is a plus.
- Excellent
understanding of the full marketing mix.
- Experience
developing marketing strategies based on market segmentation.
- Experience in
Digital Marketing and social media strategies
- BSc/MSc in
Marketing or relevant field.
- Strong
analytical skills and a deep understanding of market trends
- HubSpot CRM
experience and training will be beneficial.
- Meltwater Suite
experience will be beneficial.
Method of Application
Interested and qualified? Go to SoluGrowth
Pty Ltd to apply
