Visual Merchandiser - Birkenstock - Cape Town
Operational duties:
- Responsible for
brand visibility in retail and trade marketing environments.
- Analysing own
and competitor product offerings, sell-through and customer trends.
- Weekly store
visit feedback and analysis.
- Conducting
bi-weekly store audits.
- Coach, train,
and provide feedback to retail operations, and sales team on what is
observed.
- Become the brand
product expert.
- Implement and
oversee the retail and wholesale training program: create seasonal product
training guides. (VM and Product)
- Ensure a
national training standard is set for all training sessions conducted and
measured accordingly. (VM and Product)
- Work with
Merchandise Planner on product flow and storytelling.
Retail Merchandising:
- Create and
implement a creative visual merchandising strategy for seasonal campaigns
and product flows.
- Adapt global the
VM guidelines to local market’s needs.
- Implement the VM
guidelines across all stores: ensure consistency and standardisation.
- Develop and
coordinate in-store VM and POS visuals.
- Work with
Marketing and Merchandise Planner to align in-store POS with seasonal
product and campaigns.
- Create appealing
and eye-catching visual displays that lead the customer through the entire
store.
- Project
management for successful seasonal campaign rollouts.
- Liaise with
suppliers to develop and produce POS and displays and ensure all brand
guidelines are met in production (creative briefing, quotes, delivery,
deadlines).
- Monthly VM and
campaign reporting on execution and effectiveness.
- Annual site
surveys for retail doors.
- Manage POS
inventory an oversee new POS production.
- Brief retail
staff to ensure correct product placement in-stores.
- Assist Marketing
in promotional events from concept to implementation and post-event
reporting.
- Assistance with
the co-ordination of the retail roadshow material and operations.
- Ensure seamless
monthly campaign communication with retail staff.
- Monitor costs
and work within budget given by Marketing Manager.
- Manage design
and production for ad-hoc retail sales elements.
Trade Marketing:
- Work with
National Sales Manager, Marketing Manager on trade marketing strategy and
key account plans (budgets & priorities).
- Responsible for
how the brand is represented in stores.
- Ensure brand
visibility on store floors and coach and provide feedback to sales teams.
- Assist with
project management of SIS fit-out (design installation & marketing
graphics).
- Coordinate
in-store branding elements for key accounts: manage logistics, design, and
development.
- Create custom VM
toolkits for key accounts according to GTM calendar and product intake.
- Product and VM
training for sales teams.
- Plan and execute
new account launches in-store with relevant POS and VM.
Critical Competencies
- Tertiary
education: Marketing/ advertising diploma/ administrative diploma / visual
merchandising.
- 1-2 years’
experience in similar role.
- Valid driver’s
license and own vehicle essential.
- Ability to
travel (locally).
- Knowledge of
current visual merchandising trends and best practices.
- Experience in
retail environment.
- MS Office
proficiency.
- Understanding of
retail brands, specifically in the fashion, footwear, and apparel
industry.
- Creative and
innovative thinker.
- Attention to
detail and consistency.
- Be a brand
ambassador in terms of communicating the brand personality and attitude in
all environments and being passionate about product.
- Enthusiastic,
energetic, and confident communicator.
- Ability to
analyse sales merchandising reports and survey results.
- Excellent
listening, verbal, and written communication skills - ability to take in
information for feedback purposes, present and articulate ideas.
- Strong
commercial awareness.
- Strong
customer-first service focus and flexible in approach.
- Self-motivated
and proactive.
- Good time
management, multi-tasking, and planning skills
- Ability to work
independently and as part of a dynamic, diverse team.
- Weekly store
visits.
Method
of Application
Interested and qualified?
Go to Ares Holdings to
apply
