E-Commerce Analyst - Cape Town
Responsibilities:
Data Analysis and Reporting:
- Conduct in-depth
analysis of ecommerce performance metrics, including website traffic,
conversion rates, and customer behavior.
- Generate regular
reports and dashboards to provide insights into online sales, product
performance, and overall ecommerce health.
Customer Journey Optimization:
- Analyze the
end-to-end customer journey on the Crocs website, identifying
opportunities for improvement and implementing strategies to enhance user
experience.
- Collaborate with
UX/UI teams to optimize website navigation, product pages, and checkout
processes.
Market Research and Competitor Analysis:
- Stay abreast of
industry trends and changes in consumer behavior, providing
recommendations for adapting Crocs' ecommerce strategy accordingly.
- Conduct
competitive analysis to identify strengths, weaknesses, opportunities, and
threats in the online retail landscape.
Inventory Management and Merchandising:
- Work closely
with the inventory and merchandising teams to optimize product listings,
ensure accurate stock levels, and maximize product visibility.
- Implement
strategies to promote new arrivals, seasonal collections, and special
promotions effectively.
Collaboration with Marketing Teams:
- Partner with the
digital marketing team to align ecommerce strategies with overall
marketing initiatives, ensuring a cohesive and impactful online presence.
- Utilize data
insights to refine and optimize online advertising and promotional
campaigns.
Conversion Rate Optimization (CRO):
- Identify
opportunities to improve conversion rates through A/B testing, user
feedback analysis, and continuous monitoring of website performance.
- Implement
strategies to reduce cart abandonment and enhance overall online sales
conversion.
Qualifications:
- Bachelor's
degree in Business, Marketing, Analytics, or a related field.
- Proven
experience in ecommerce analysis within the retail industry, preferably
with a focus on fashion or footwear.
- Strong
analytical skills, proficiency in data analysis tools, and a solid
understanding of web analytics platforms (e.g., Google Analytics).
- Familiarity with
ecommerce platforms and technologies preferably Shopify.
- Product
management experience
- Excellent
communication and collaboration skills.
- Proficient in MS
Office
- Reporting and
presentation skills
- Detail-oriented
with a proactive and results-driven approach.
Method
of Application
Interested and qualified?
Go to Ares Holdings to apply
