Marketing Manager Job in Nigeria

 Blume Distribution Limited is a privately owned international trading and distribution company of Sonia Foods Industries Limited. The company is an industry leader in the marketing, sales, and distribution of culinary food products. With a focus on quality and customer satisfaction, Sonia Foods Industries Limited has built a strong reputation for delivering top-notch products to markets worldwide. The company's commitment to innovation and excellence sets them apart in the competitive food industry.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos



Employment Type: Full-time

Position Overview

  • We are seeking experienced Marketing Manager with a demonstrated history of working in the food & beverages industry.
  • Skilled in Business Planning, Art Direction, Marketing, and Product Development.
  • Strong operations professional with a Master of Business Administration (M.B.A.) focused in Marketing.

Responsibilities

  • Develop and implement a cohesive marketing plan to increase brand awareness and achieve sales goals.
  • Plan and execute campaigns for product launches, seasonal promotions, and company events.
  • To be accountable for business performance and growth of the brands in the category
  • Manage all creative, BTL and media agencies to drive the strategies in attaining set business objectives.
  • To developing a strategic direction for brands that is realistic, executable and sustainable.
  • Extracting consumer and trade insights through market visits, focus groups and interviews
  • Involved in planning and implementation of brand activities, alongside developing campaign ideas and creative directions.
  • Measure and report the performance of marketing campaigns, assess against goals (ROI and KPIs), and optimize strategies accordingly.
  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Utilize market research and analysis to direct marketing strategy and planning.
  • Oversee and manage the marketing budget effectively.

Requirements

  • B.Sc., HND, or MBA in Marketing, Communications, Business Management, or a related field is preferred.
  • 10+ years relevant work experience.
  • Proven experience as a Marketing Manager or similar role with a track record of developing and executing successful marketing campaigns
  • Strong analytical skills and data-driven thinking
  • up-to-date with the latest trends and best practices in online marketing and measurement.
  • Demonstrated experience in marketing data analytics and tools Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, and WebTrends)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong leadership and project management skills
  • degree in Marketing, communications, or a related field.

Preferred Qualifications:

  • Experience in B2B marketing, Open Market-marketing, media marketing and branding experience
  • Proficiency with marketing automation software (e.g., HubSpot, Marketo)
  • Excellent written and verbal communication skills.

Benefits

  • Competitive salary
  • Comprehensive health benefits
  • Retirement savings plan
  • Friendly work environment.

Application Closing Date
31st July, 2024.

Method of Application
Interested and qualified candidates should forward their CV to: careers@blumedistribution.com using the Job Title and Location as the subject of the email.